Small and medium-sized entrepreneurs are forced to face a multitude of constantly emerging technological challenges. The question of how technological trends are transforming business, not only in eastern Slovakia, was the central theme of the Innovation Within Reach – Digital (R)evolution conference. It was organized by the EDIH Cassovium consortium, which consists of three key institutions operating in eastern Slovakia: the Technical University of Košice, Pavol Jozef Šafárik University in Košice, and Košice IT Valley.